Currently Toyota’s mass-produced luxury brand is suffering a 34.1% sales drop compared to the same time last year and is worse off than its main competitors Mercedes and BMW
Toyota is planning on manufacturing newer products to bring in more customers, mostly Scion-based.
“Scion is a good business model that will be valuable and viable in the future.” According to the executive, “product freshness is key” in order to be successful, and he also indicated that an expanded lineup of Scion-branded products are on the way in the near future. Including the Genuine Toyota parts Toyota always offers.
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